Our History

The Dierlam family's ancestors first arrived in Calhoun County, Texas in 1848.

In 1950, A.T. and Gladiola Dierlam relocated their family from Calhoun County to Victoria. At the time, A.T. operated a custom hay baling business that served many of the ranchers throughout the Coastal Bend of Texas.

A.T. and Gladiola had 6 children-Wayne, Mark, Larry, Margaret, Stanley, and David. A.T. passed away unexpectedly in 1965. Gladiola along with her children, aged 23 to 7 took over the hay business.

The family acquired the old Goldman Gin property which they had been using for hay storage and in 1969 added a feed store to their business. From the 1970s through the 2010s, the principal owners were Gladiola, Wayne, Mark, Larry and David.

Stanley opened his own store in Port Lavaca in the 1970s and operates it to this day. Margaret was a school teacher in Victoria for her entire career.

After working in the store every day and keeping the store's accounts in order well into her 90s, Gladiola Dierlam passed away in 2017 at the age of 96.
Wayne is continuing the high level of service that has been offered since opening the doors to Dierlam Feed with his family in 1969.

The Dierlam Family has always prided itself on providing the products and service that others cannot match. After over 50 years on Water Street, they know what you need and how to get it, and generations of families have found what they need to keep their ranches running.
Dierlam Feed is more than a feed store. It's a family tradition.